Re-defining the life insurance premium finance industry

We work hard to provide you with the best possible customer experience through personal attention and innovative lending solutions.

Powerful New Offering

LifeDirect is redefining the industry once again by becoming the first life premium lender to offer clients both transactional and relational pricing.

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We value our relationships

Our dedicated account executives act as the single, consistent point-of-contact to ensure in-depth knowledge of your customers’ transactions, and your overall portfolio.

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Over 50 years of industry experience

Contrary to current market practices, we strongly believe clients should be given choices regarding their loan structure. Our expertise and variety of loan products work togetherto structure a unique and creative solution that meets the individual needs of your clients.

Our Core Values

trust

Trust

focus

Focus

integrity

Integrity

excellence

Excellence

consistency

Consistency

team work

Team Work

The service was top-notch! Anne was always available to answer any questions we had about the process. Being able to talk to the same person every time we called was extremely helpful."

Their response time was excellent! We got an offer one day after we submitted our client's information. We've never been able to get that kind of service anywhere else."

Their whole team is knowledgeable and quick to respond to phone calls and emails. They made the whole process extremely simple!"