As of August 19, 2024 we have changed our name from BankDirect Premium Funding to LifeDirect. A new name is like a fresh coat of paint. The foundation remains solid. Nothing structural in our service offerings have changed. But now, as part of AFCO Credit Corporation, a Truist company, we shine a little brighter due to stronger funding resources.
BankDirect Capital Finance and BankDirect Premium Funding were acquired by AFCO Credit Corporation, a Truist company, in November of 2022. Together, we are market leaders in both life and commercial premium finance.
LifeDirect is redefining the life insurance premium industry. Since 2009, our focus is to do things differently, bringing our unique expertise, experience, and forward-thinking, client-centric approach to the broader market. Check out our innovative process for yourself.
LifeDirect provides highly personalized service to create a unique customer experience, fostering lasting relationships with our clients based on respect and a deep understanding of their business and transactions. We enable our clients to succeed.
Due to our close collaboration with Truist Wealth, we are the only lender in the life insurance premium finance market who can offer clients a choice between transactional pricing and relational pricing. This unique value proposition allows clients who are looking for the lowest possible cost of borrowing, and who are willing to transfer assets, to also experience the industry leading service quality of LifeDirect.
Access to a $500B balance sheet means we are here for you for the long term
Receive unparalleled attention from a deep talent pool of teammates
Achieve greater efficiency with industry-leading support and digital tools
Continue to receive optionality in loan terms and conditions