Our Company

Who We Are

LifeDirect is redefining the life insurance premium industry. Since 2009, our focus is to do things differently, bringing our unique experience and forward-thinking client-centric approach to the broader market.

“We are excited to continue leading the way in technology-driven solutions not just for initial transaction process, but also, and especially for, the future servicing of loans that are part of our business together.”
– Rene T. Stuifzand, Chief Business Development Officer

Check out our innovative process for yourself.

Learn Our Process

What We Do

LifeDirect provides highly personalized service to create a unique customer experience, fostering lasting relationships with our clients based on respect and a deep understanding of their business and transactions. We enable our clients to succeed.

What Makes Us Different

Due to our close collaboration with Truist Wealth, we are the only lender in the life insurance premium finance market who can offer clients a choice between transactional pricing and relational pricing. This unique value proposition allows clients who are looking for the lowest possible cost of borrowing, and who are willing to transfer assets, to experience the breadth of services available under the umbrella of Truist Bank.