Lake Forest, IL — August 19, 2024 — BankDirect Premium Funding, a leading lender in the life insurance premium finance industry, proudly announces its name change to LifeDirect. This follows the acquisition of BankDirect Premium Funding by AFCO Credit Corporation, a subsidiary of Truist Bank, in November 2022. We are now better positioned to accelerate growth while maintaining our commitment to innovation and high standard of client satisfaction.
LifeDirect has been actively involved in the life insurance premium finance industry since 2009. Our combination of unique industry experience and fastest submission to funding turnaround have driven meaningful success for the past 15 years. As we look ahead, we will continue to focus on bringing our highly personalized service approach to the broader market.
“We are excited to continue leading the way in technology-driven solutions not just for the initial transaction process, but also, and especially for, the future servicing of loans that are part of the business with our producer partners”, said René Stuifzand, LifeDirect’s Chief Business Development Officer.
LifeDirect is the life insurance premium finance business of AFCO Credit Corporation, a Truist* (NYSE: TFC) company. Together, we are market leaders in both life and commercial premium finance. Our business is defined as creating deep, long-lasting relationships and providing innovative lending solutions to our clients through a variety of financial planning structures involving life insurance.
*Truist is a top 10 U.S. commercial bank, headquartered in Charlotte, North Carolina.